KEVIN R. KELLY
I connect business strategy with stories people care about, and bring the teams, ideas, and details together to make them happen.
Ideas with reach.
Leadership with range.
01 / MARKETING EXECUTIVE
The idea, the execution, and the impact. Selected campaigns across entertainment, sports, and culture.
02 / CREATIVE DIRECTOR
Films, identities, and selected design work.
A curated look at the creative.
PITCH SIZZLE REELS
Pitch sizzle reels use found footage to build a story arc with the feel of a television-series trailer, communicating a proposed show’s tone, world, and potential.
FROM THE ARCHIVE
BRANDING & DESIGN
Branding, design and the details that give a story its own identity.
A CLOSER LOOK
Selected presentation samples are shown here. Additional full pitch decks are available for private review, subject to confidentiality. Get in touch ↗
03 / THE WAY I WORK
Find the business opportunity. Define the brand’s role. Turn audience insight into a clear strategy, then build the team, partnerships, and structure to bring it to life. Stay close to what people care about and what the business needs to achieve.
Find the story people care about. Give it a distinct look, feel, and voice that belongs to the brand. Carry that idea through everything the brand touches, from content and live experiences to the small details that make the work memorable.
“Making data creative and creative instincts measurable.”
04 / ABOUT KEVIN
As a kid, I took apart a broken 35mm camera my mom gave me because I wanted to understand how it worked. When I put it back together, it worked again. That curiosity has stayed with me: understand the problem, learn what you need to learn, and find a way forward.
I’m a marketing executive and creative director with more than 20 years of experience across advertising, production, sports, social impact, and entertainment. I connect business strategy with stories people care about and stay involved from the first idea through the details that bring it to life.
At Sony Pictures Television, as SVP of Brand Marketing & Creative, I led a team of more than 30, including a 20-person creative group spanning design, editing, motion graphics, and production. I also built an in-house production studio to create ongoing content around our franchises, giving audiences more ways to connect with them beyond the shows themselves.
My career has included work with global talent such as Cristiano Ronaldo, Lionel Messi, and LeBron James. My years in social impact were equally formative. Working with organizations and initiatives including John Legend’s #FreeAmerica, the Call of Duty Endowment, and Orbis International taught me to make complex issues personal, tell stories that build understanding, and move people to act and give.
Each chapter shapes how I work today. I bring the strategy to find a clear direction, the creative instincts to see what it could become, and the practical experience to get it made. Whether the budget is modest or substantial, I care about bringing the right people together and getting the details right.
HAVE SOMETHING IN MIND?